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Marina di Pasa 56129 Milano Italy

What is SHR?
SHR stands for Super Hair Removal, a non-laser technology of permanent hair removal which is having a sweeping success. The system combines the newest released technology and the benefits of the pulsating light method achieving practically painless results. Even hairs which until now have been difficult or even impossible to be removed, can now be treated. “In Motion” represents a breakthrough in permanent hair removal with light technology. The treatment is more pleasant than with the conventional systems and your skin is better protected.

What is the difference between the laser and the IPL technology?
Traditional laser or IPL technologies employ short impulses of approximately 2-300 milliseconds, applying a vast amount of energy (12-120 Joule on one square centimetre). Energy is transported to the hair root through melanin, where warmth of 65-72° Celsius is produced. Energy reaches the root of the hair follicle solely through melanin. Skin and red blood cells have a similar absorption coefficient as melanin and therefore also absorb the high levels of energy produced by the laser and IPL methods. This can lead to swelling lasting several days or even to third-degree burns.
SHR technology, on the other hand, utilizes the melanin path only partially (50%). Skin is penetrated down to the follicles which produce hair growth.

Research has shown that a slower, but longer heating process is considerably more effective for permanent hair removal than high and short levels of energy. Therefore, when using SHR, the device is passed over the tissue 6-10 times (in motion) using low energy but a high rate of repetition (up to 10Hz, i.e. 10 times per second) instead of using the traditional method with single, high-energy impulses. Thus, the hair melanin, as well as the tissue of the stem cells, is heated with low energy at a slow pace and over a longer period of time (90 seconds) to a comfortable temperature of 45° Celsius. SHR enables the successful treatment of blonde and, in part even white hair, given that the hair pigment is only secondary.